One2Free drops Freeway after three months for Euro

<p>HONG KONG: One2Free, one of the biggest telecoms players in Hong Kong, </p><p>has dropped Freeway Communications as its agency just months after </p><p>appointing it in place of J. Walter Thompson. </p><p><BR><BR> </p><p>One2Free has since appointed Euro RSCG to work on a major project </p><p>following a pitch in which both Euro and Freeway had been asked to </p><p>demonstrate their creative and through-the-line capabilities. </p><p><BR><BR> </p><p>However, the move to a pitch so soon after Freeway was appointed on a </p><p>project basis has surprised the industry. A source at One2Free said: "We </p><p>have resigned our assignment with them (Freeway). Following the pitch </p><p>exercise, we chose Euro because they answered our brief better and </p><p>faster, which is important since competition is so intense and timing is </p><p>critical." </p><p><BR><BR> </p><p>Freeway only produced a poster campaign for the brand just before the </p><p>account was put up for pitch. Its managing director Desmond So said the </p><p>loss was "a case of things not working as expected". But So stressed </p><p>that the "relationship was fine and the parting of ways was </p><p>amicable". </p><p><BR><BR> </p><p>So also said talk of an exodus of creative staff just prior to the </p><p>account loss was nothing more than rumours. "All the senior creatives </p><p>who helped in winning the account many months ago are still working </p><p>here," he said. </p><p><BR><BR> </p>