The online contest (singaporeroars.com), which kicked off on August 7, encourages viewers to learn more about Singapore as a tourist destination, Singapore Roars travel packages and major events. Free holidays await winners of the contest each month till November, culminating in a grand draw.
The contest will be publicised through online advertising, focusing on markets with high internet penetration and strong recovery potential, such as Australia and the UK, and top visitor sources such as Malaysia, India and Indonesia. The contest site is also available in various languages such as Bahasa, Japanese, Korean and Chinese.
This is the largest initiative STB has embarked on in virtual space.
"This represents our belief in the web for marketing. It will certainly complement the global print and broadcast advertising campaign and gives an added boost to building the awareness of the Singapore Roars message," said STB deputy chairman and chief executive Lim Neo Chian.
Meanwhile, postcards bearing tourism icons and major events, with prepaid overseas postage, are being given out to people to mail to friends or relatives overseas. As an incentive, a postcard will be selected each week for a chance to win a holiday to Singapore on Singapore Airlines, accommodation at The Fullerton Singapore and a S$1,000 (US$570) shopping voucher.