One-To-One Marketing: Singapore library taps AKQA in bid to evoke nostalgia

SINGAPORE: The Singapore National Library Board (NLB) has tapped AKQA to roll out a microsite, calling for short story entries to commemorate the closure of the historic National Library building. The site allows users to submit stories, photos and illustrations, which will be compiled and published as a book, in recognition of the National Library's cultural landmark status.