One-to-one Marketing: OgilvyOne tops direct awards HK prize haul

HONG KONG: OgilvyOne was the big winner at the 2004 HK4As Interactive & Direct Awards (IDAs), scooping the Best of Show prize, along with three golds. The network was closely followed by e-Crusade Marketing, whose strong interactive showing was reflected in one gold and a slew of silver and bronze awards.