KPE, which is the India representative of the Promotional Marketing Association Worldwide, has branch offices in six major cities, five associate offices and claims to have a reach of more than 535 towns.
Madhukar Kamath, managing director and chief executive officer of Mudra, said: "The area of promo-marketing is a fast-growing arena. We anticipate a growth rate of 100 per cent over the next few years (from a current level of US$115 million)."
Kamath said the alliance would result in combined solutions using the resources of Mudra JV partner Rapp Collins. Mathew Anthony is the general manager on the ground and Mudra's executive director R. Lakshminarayanan will be in charge of building up the agency, he added.
