The move follows is recent appointment of Ruth Stubbs as regional CEO.
The agency will create a regional hub to service both paid and 'natural' search, and will also roll out a fully automated bid management system, said regional managing director Alice Manners.
"It's the perfect time for us to enter into this as we've seen a lot of progress made with the bid management," she confirmed. "It wil instill a lot more confidence in our clients."
Greater China director Ralph Szeto added that the plans were "in sync with the developments for Overture and Google", which are aggressively ramping up their search offerings in the region.
Overture is expected to open its Hong Kong operation in January next year, joining its other Asian offices in Japan and Australia. Google has already rolled out its English-language AdWords and AdSense products in the region, along with a Chinese-language AdWords product.
According to Stubbs, the new search hubs will enable greater efficiencies. "This also shows how aligned our offerings are," she said.
Stubbs recently took up the mOne role after leaving Euro RSCG in New York, where she was MD of online media services and director of interactive advertising on Intel.
"Because of the fact that there is such a clear definition of roles and capabilities at mOne, I thought it was the perfect opportunity at the perfect time."
