ONE-TO-ONE MARKETING: Lion City rewards for cardholders, partners of Amex

SINGAPORE: American Express kicked off a shopping extravaganza for its cardmembers over the Lunar New year, to cement customer relationship and loyalty, while boosting usage of the card.

Held in conjunction with retail mall Suntec City, a showcase offers members a preview of merchandise, exclusive promotions and savings. A one-stop shopping fair at the atrium offers members more value when they charge to their Amex cards. More than 40 retail merchants at the mall are participating.

Members who charge a minimum of S$168 (about US$99) on their Amex cards can also redeem complimentary shopping vouchers, including a S$10 Suntec City shopping voucher, a S$30 Soo Kee Jewellery voucher, a week's pass to Planet Fitness and lai see packets.

"American Express has invested significant resources to build its network of merchants to better service our customers. Through creative retail promotions like the Lunar Shopping Indulgence, it's a win-win situation, as we not only drive value and incremental business to our partners, but also reward our cardmembers for using their American Express cards," said Peter Kapoor, regional VP and area market head, global network and establishment services, Singapore/Malaysia/Indonesia, American Express International.