According to Rajesh Sheshadri, senior marketing manager at TV Today, the online campaign leads to a micro-site, where there is an option to register for the service, touted as an online partner for news seekers.
The channel has also unveiled a multimedia advertising campaign 'News. Crisply told'.
The online division of advertising agency Mudra Communications, which handles the Headlines Today account, was responsible for the execution of the online campaign. The media duties are handled by Maxus.
Headlines Today's main competitor in the English-language field is NDTV 24x7. TV Today's 24-hour Hindi news channel Aaj Tak is the market leader followed by NDTV India.