1) I am not young; and 2) I am not hip.
That being said, I think nikepresto.tv really taps into the lifestyle of the Asian youth they are targeting.
Graffiti, with its overtones of rebellion against the parental establishment, has always been a solid pull for the edgier end of the youth market. And now Nike has made it more widely accessible.
The landing page immediately prompts for language preference. A good start considering this site is targeting teens across Asia. Once loaded, abstract swatches of colour flow along the screen with the help of mouseovers, keeping visitor involvement high. Plus, visitors can create their own graffiti art and submit it to be showcased on the site each week. An exciting way to build a community. The navigation is dead simple, too.
One gripe: the site is too big for my browser window, detracting from the experience because I have to scroll around. Another gripe: not enough focus on the product. Which, after all, is what the site is there for.
Is it a fun site to play with? Yes. Would it make me run out and buy Nike Presto gear? Probably not. But then, I'm just an old guy wearing old cowboy boots, so I'll let you draw your own conclusions.