Digital Media Marketer provides a monthly glimpse into the most cutting-edge campaigns deployed in Asia and around the world. It focuses on mobile marketing (SMS and MMS), permission email, and online campaigns.
A recent case study titled 'How Buick Teamed Up with Tiger Online' outlined a multimillion dollar effort to align the Buick Rainer with Tiger Woods.
Readers were able to stream the five-minute Tiger Trap video right from DMM to experience the integrated TV-online campaign. According to the report, the Tiger Trap attracted 700,000 people to Buick's website in one week. Marketers were able to read step-by-step how Buick pulled it off.
DMM identifies best-of-practice techniques at the same time as it coins new industry terminology (check out "m-loyalty" in the October issue).
The writers seem to have an especially good sense of how mobile phones are changing the landscape of interactive media in Asia.
According to 21 Communications, the interactive agency which publishes the e-newsletter, over 2,000 marketers from across Asia already receive DMM. And for a free read in English and Chinese, it's worth signing up.