ONE-TO-ONE MARKETING: Direct choice - chanel chance

I like Chanel's Chance site (yahoo.com.sg/chanel) because it appeals to me as a woman and a marketer. The site succeeds because it makes you feel like it is speaking to the modern woman. Chanel has given its new feminine fragrance character, one that women can relate to. It plays on the word 'chance', which appears when you least expect it and that is exactly what life is like.