The delivery message tells people that Businessweek has 95,000 fans; a growing number of fans; is a major business magazine; publishes 12 issues up a year; and has increased in size.
From a business point of view, I would have emphasised the 'growth' point.
This would have made a bigger impact assuming the target audience was advertisers and it would have covered the other points at the same time.
Props, such as the fan, can be used even with a changing theme.
At the moment, the direct mailer is likely to confuse the recipient as to exactly what it is trying to say.
There are too many messages and to understand them, you have to read everything.
Also, the envelope, or outer holder, is not in line with the 'touch and feel' sensation present in the fan. As a result, it fails to get an immediate reaction from the receiver.
That said, DM allows a 3D executable format on a relatively low budget.
Businessweek could have used more puns in the copy.
Finally, the creative approach just doesn't work in the Chinese language.