One-to-one marketing: Direct choice - Adidas 'The journey'

Illustrated, designed and directed by Mekanism's Ian Kovalik, The Journey is a 3D animated short film that can be appreciated on many levels. Kovalik gave the animation an interesting raw feel by blending flat graffiti art with dynamic 3D animation. Visually, it's fresh and very stylised. But what's really nice about the short film is the truth in the idea.