ONE-TO-ONE MARKETING: Comment - Ways to showcase your brand in a flash with mob mentality

The 'flash mob' phenomenon has come to Asia. So, what inspiring ideas can it give us marketers? In essence, it demonstrates the beauty of 'pull marketing' - pulling people together through the internet or SMS messages. As a web marketer, I'm happy to see flash mobs showcase the virility of online marketing and advertising methods, such as viral marketing, community formation and email marketing.