One-to-one marketing: Comment - Trick is in leveraging blogs while retaining the medium's edge

Are you a blogger or a bloggee? Like most of us, you probably avoided personal web pages in your Google search, 'blogging' them out as self-opinionated, self-marketing propaganda tattles. That was until the tsunami disaster united the world and web community as one. Blog awareness grew at cataclysmic speed, with people logging on to blog sites to post information on missing persons and read unedited personal narratives of the experience.