ONE-TO-ONE MARKETING: Comment - How will marketers tackle the evolution of the web in 2004?

Offline, Christmas trees have been put away and New Year's resolutions have already been forgotten, so it's time to look online at what's in store for marketers in Asia. This year won't bring many quantum changes, but digital marketing and web technologies - as well as businesses' and consumers' use of the web - will evolve to new levels of sophistication and effectiveness.