One-To-One Marketing: Comment - E-marketers need to kill spam to save the life of genuine email

Since last year, there has been a rising number of spam related complaints to Hong Kong's Office of the Telecommunications Authority, Consumer Council, media and ISPs. There has also been a noticeable overseas trend towards anti-spam activities. The US, UK, Australia, Italy, Korea and Japan even have laws in place, and other countries such as Taiwan and Thailand are considering legislation.