O&M's Coke win among the main account movers

<p>CREATIVE </p><p>Despite over 50 account shifts, the top 10 agencies have maintained their positions. Major shifts include Ogilvy's Coke/Fanta/Sprite three market consolidation and the R3-managed Bella Southeast Asia review </p><p>MEDIA </p><p>MindShare is on top for the first time this year with over US$342 million of new business wins on our estimates. Starcom also move up by virtue of the P&G China success. </p><p>ANALYSIS </p><p>We used different formulas for some planning-only wins this month in the media agency table. Discussion with the agencies themselves showed there are no real benchmarks for assessment in this area, but we used percentages varying from 30 to 50 per cent of total billings depending on estimated work and revenue. </p>