Omnilab buys digital ad delivery network

SYDNEY - Omnilab Media, an independent media company in Australia and New Zealand, has acquired display ad network Websend.

Websend was established in 2002 and enables users to quickly package and deliver online ads to various websites. Its clients include Harvey Norman, Well.com and Adcorp Australia.

 

Omnilab Media’s group business development manager Grant Schuetrumpf, said, “Existing legacy systems and old costing models are no longer relevant. We’re presenting a solution that caters for all clients’ specific production needs, never restricting workflow to just display advertising validation and delivery.”