Omnicom pair win LG's China media and creative brief

<p>SHANGHAI: TBWA Lee Davis China has snatched the LG Electronics </p><p>brief from Leo Burnett in a four-way pitch to find an agency to handle </p><p>the launch of its high-tech digital technology television products. </p><p><BR><BR> </p><p>Fellow Omnicom agency Optimum Media Direction won the media </p><p>assignment. </p><p><BR><BR> </p><p>No billings figures were revealed. Last year, ACNielsen put its </p><p>marketing communications spend at just over US$4 million. </p><p><BR><BR> </p><p>TBWA Greater China chairman Andrew Lee said the agency formulated a </p><p>comprehensive promotional strategy which would include TVCs and outdoor </p><p>executions. </p><p><BR><BR> </p><p>The campaign is expected to roll out at the beginning of next year. "The </p><p>new campaigns will position LG as a producer of high-tech products </p><p>targeted at the high income segment," Lee said. </p><p><BR><BR> </p>