The Effie Effectiveness Index analyses finalist and winner data from 40 creativity competitions around the world. Produced by Effie Worldwide and Warc, it ranks individual agencies, networks, and holding companies against their immediate competitors. It also considers the most effective client advertisers and brands.
Procter & Gamble was named the most effective advertiser, with Unilever, Kraft, Nestlé and Coca-Cola rounding out the top five. Among brands, McDonald's found itself in top position, with Pepsi, Coca-Cola, Chevrolet, and Vodafone the next four in line.
The full rankings are available here.
