According to sources close to the business, Omega's account is believed to be worth between US$11.7 million to $14.6 million.
Universal McCann's appointment is efffective immediately and will be headed out of Shanghai. The companies are still finalising a timeline, a source said, but "this looks like it will be a long-term partnership, not short-term".
Universal McCann's appointment is efffective immediately and will be headed out of Shanghai. The companies are still finalising a timeline, a source said, but "this looks like it will be a long-term partnership, not short-term".
Omega is one of the biggest luxury watchmakers globally and in China. Acording to the 2009 TNS China Luxury Study, it is the second-most aspirational timepiece brand in China, with 18 per cent of consumers with a monthly household income of more than $1,300 citing Omega's prestige.
In the same survey, only Rolex came ahead of Omega, with 31 per cent of participants pinpointing it as the most aspirational watchmaker.
