Sources at OMD confirmed the win, adding that in Asia-Pacific the only markets affected were Australia and New Zealand.
The pitch aimed to consolidate Sony’s Computer Entertainment media business across 12 markets into a single agency. Its business had been held by several networks globally, including OMD, Mindshare and Starcom in Australia.
The pitch aimed to consolidate Sony’s Computer Entertainment media business across 12 markets into a single agency. Its business had been held by several networks globally, including OMD, Mindshare and Starcom in Australia.
Leigh Terry, managing partner of OMD Australia said: "The great thing about PlayStation is that as entertainment and technology collide they are about so much more than simply gaming – they will continue to be at the forefront of communications strategy pulling on all the levers of experiential, branded content, digital, direct – and tapping into all aspects of OMD’s diverse offering.".
OMD will manage the media duties of Sony entertainment brands including PlayStation. It entered a shortlist round with Mindshare following a pitch that involved MPG, Starcom MediaVest Group and Vizeum.
