The incumbent was Initiative Media, an agency under the IPG group. The appointment is with immediate effect.
Julian Lau, A Famosa chief operating officer, said, “I am looking forward to work with OMD, a reputable agency known for their high standards and professionalism in the industry. With the help from OMD, we are excited to make the very best strategic use of media to create more visibility for A Famosa Resort Malaysia, especially on the digital front.”
Angeline Lum, OMD general manager, commented, “We are thrilled to be working with Julian and his team, as it enables us to strategically apply the OMD learnings and insight in order to elevate A Famosa’s standing and preference in the consumer’s mind. In today’s digital age, OMD is fully equipped to do so, and we will leverage every platform to build the brand further.”
