The appointment comes after a multi-agency pitch for the account , which was first called in April.
Concurrently, the DSTA is also hunting a PR or advertising agency to oversee the ‘Total defence’ campaign for 2010 .
Last year, the high-profile campaign’s 25th anniversary saw it commemorate the fall of Singapore during the Second World War in 1942.
Concurrently, the DSTA is also hunting a PR or advertising agency to oversee the ‘Total defence’ campaign for 2010 .
Last year, the high-profile campaign’s 25th anniversary saw it commemorate the fall of Singapore during the Second World War in 1942.
An OOH and online campaign titled 'What will you defend?' was rolled out island-wide to encourage Singaporeans to take an assertive role in defending themselves and the country.
Introduced in 1984, ‘Total defence’ draws on the different strengths and abilities of the local community to augment the country’s defence capability.
The five aspects of the campaign - military defence, civil defence, economic defence, social defence and psychological defence – aim to help Singaporeans understand how they can be involved.
Separately, the Ministry of Defence (Mindef) had launched a tender for an agency to revamp its Army internet portal in Singapore in July.
