The sole gold went to OMD for its work for Levi's Type 1 'How bold are you' campaign in the best smart use of budget category, with Leung noting that judges "found the media executions innovative and that the campaign achieved quite a bit within a limited budget". OMD Hong Kong's Ada Fung scored a bronze in the best media planner category.
No best of the best was awarded during the evening, nor best media sales planner. The show received 80 submissions, slightly down on last year. "The judges would like to see more out-of-the-box thinking that integrates consumer insights and communication strategy," she said.
