The Government company had initially shortlisted OMD, MEC and Starcom for the second stage of its S$3 million (US$2.07 million) media review. According to a spokesperson from SDC, the three shortlisted agencies were picked from a field of eight following the first round of its two-stage tender, which was issued at the beginning of January.
Torie Henderson (pictured), CEO of Omnicom Media Group Singapore, said: “We are delighted with the decision and the entire team is very excited about the partnership. Sentosa is one of Asia’s most popular leisure destinations and we look forward to taking the Sentosa brand out through even more active engagement through strategic media planning and communications by tapping into all aspects of OMD’s diverse offerings.”
