OMD predicts US$1 billion by year-end

Optimum Media Direction (OMD) has won US$120 million in new business across Asia-Pacific so far this year and the agency is on course to rack up billings of US$1 billion by year's end, not including Japan, up about 10 per cent from 1999, according to OMD Asia CEO Mike Cooper. New wins include Seagram's (regional); McDonald's (Hong Kong and China); AIG and AOL (HK); Reckitt & Coleman (HK); Visa and Samsung (Singapore); 7-Eleven (Thailand); and Maxis Communications (Malaysia). The agency began setting up in the region three years ago, however, Mr Cooper said of OMD's performance to date: "We are miles ahead of where we want to be. "About 20 per cent of our business is currently made up of direct clients but we will try to increase this number because this is a growing market and we want our rightful share," he said. Mr Cooper also said that new research and evaluation processes would soon be rolled out to more effectively answer return on investment questions. "If we can get closer to the answers of ROI questions, then that will give clients confidence and that would help advertising as a whole."

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

Customerservice@campaignasia.com