OMD predicts US$1 billion by year-end

<p>Optimum Media Direction (OMD) has won US$120 million in new </p><p>business across Asia-Pacific so far this year and the agency is on </p><p>course to rack up billings of US$1 billion by year's end, not </p><p>including Japan, up about 10 per cent from 1999, according to OMD Asia </p><p>CEO Mike Cooper. </p><p><BR><BR> </p><p>New wins include Seagram's (regional); McDonald's (Hong Kong and China); </p><p>AIG and AOL (HK); Reckitt & Coleman (HK); Visa and Samsung (Singapore); </p><p>7-Eleven (Thailand); and Maxis Communications (Malaysia). </p><p><BR><BR> </p><p>The agency began setting up in the region three years ago, however, Mr </p><p>Cooper said of OMD's performance to date: "We are miles ahead of where </p><p>we want to be. </p><p><BR><BR> </p><p>"About 20 per cent of our business is currently made up of direct </p><p>clients but we will try to increase this number because this is a </p><p>growing market and we want our rightful share," he said. </p><p><BR><BR> </p><p>Mr Cooper also said that new research and evaluation processes would </p><p>soon be rolled out to more effectively answer return on investment </p><p>questions. </p><p><BR><BR> </p><p>"If we can get closer to the answers of ROI questions, then that will </p><p>give clients confidence and that would help advertising as a whole." </p><p><BR><BR> </p>