The new business win was a result of a joint pitch between OMD China and NIM Advertising, a China-based digital marketing services player.
The duo was competing with Mindshare, MediaCom, Starcom and &C. NIM also partnered with OMD in pitching for the Balabala account in December last year.
With immediate effect, the contractual agreement with Artistry covers digital media planning and buying in online search, display, and social-media platforms.
Siew Ping Lim, CEO of OMD China said, “Our success demonstrates OMD’s thought leadership in digital strategy and creativity.”
Owned and distributed by direct seller Amway China, the Artistry brand includes skin-care products, cosmetics, and anti-aging creams.
