The campaign was the clear leader in a category that attracted 1,660 entries from 59 countries. The Asia-Pacific region brought home a total of 12 Lions, including two golds, two silvers and eight bronzes.
Japan led the Asia-Pacific tally, bagging both golds for Dentsu Tokyo’s Hitachi ‘A time machine? A washing machine?’ and Asatsu-DK Tokyo’s Ikea Japan launch campaign.
Jury chairman David Verklin, CEO of Carat Americas, said: “We have given out more Lions than any media jury has in its history.
This shows that the media business is alive and well around the world.”
