OMD Hong Kong scoops Wyeth media biz

HONG KONG - OMD Hong Kong has scooped Wyeth's media duties - both offline and online for its infant milk formula and pharmaceutical products, after a competitive pitch against undisclosed agencies and displacing its incumbent Maxus.

‘‘OMD Hong Kong’s understanding of our business coupled with their strategic thinking and dynamic team spirit are pivotal to our decision. We are confident that the team at OMD Hong Kong will do a great job in taking our brand to greater heights’, said Brucemond Chan, marketing manager of Wyeth Nutrition.

‘‘It is an honour for OMD to have won this prestigious account. This win underscores the growing demand from clients seeking a media partner that demonstrates capabilities beyond basic media planning and buying but also strategic thinking, substantiating the growing strength of OMD as a strategic media planning agency in Hong Kong’, said Jackson Kwok managing director of OMD Hong Kong.

Source: Campaign China
| account win , fmcg , media , OMD