The account is believed to be worth an estimated US$50 million. The pitch presentation took place in late December. The business is a separate unit to Pepsi China.
OMD China won 100 per cent of the media planning account and 80 per cent of the media buying business. The remaining 20 per cent remains with local media agencies.
Pepsi China has some 20 to 30 bottle factories around China.
Reported in February 2010, OMD retained PepsiCo Foods' media account in China after a final shootout against Mindshare. In February this year, the Omnicom agency retained Pepsi Food's media account worth US$150 million.
Last year saw several major senior management changes at Pepsi China. Richard Li, ex-vice-president of marketing at Pepsi Beverage China, returned to PepsiCo China as chief marketing officer for both its beverage and food divisions after working at Pepsi's New York head office in the US for the past two years.
Chief marketing officer Harry Hui departed last April and Chris Tung, VP of marketing at Pepsi China, resigned and joined Hudong.com as CEO. His role has now been taken up by Yichung Tay, the former marketing director for Pepsi's flavoured drink business.
