OMD bumps Optimedia in Telstra review

Telstra has split its mammoth media buying and planning business among three agencies, with OMD scoring a major win as lead agency on the A$80 million (US$58.7 million) account. <BR><BR> In a shift that marks the end of a seven-year relationship with incumbent Optimedia, the review also sees Australia's national telco appoint Naked Communications to handle media strategy for its youth and BigPond content sectors. <BR><BR> Online shop the White Agency also comes onboard, charged with online planning on Telstra's BigPond and Sensis brands.