OMD Australia takes Devine's US$6.2m national media

SYDNEY - OMD Australia has been appointed to the US$6.2 million (A$7 million) national media buying account for Devine Limited, effective immediately.

Devine Limited operates a number of divisions including an apartment construction and property development division, which has been responsible for a number of major CBD developments.

The appointment follows a review of the company's media agency alignments. OMD Adelaide already holds the local media account for the property group. The national planning and strategy will now be managed out of the Brisbane office with implementation managed across all states.

Julie Maher, managing director at OMD Brisbane, said, "We are thrilled to be appointed to the Devine business. We have established a strong rapport with the newly instated management of Devine and feel confident we will have a long and mutually rewarding relationship."

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