The agency is charged with overseeing the creative business for brands including Sony’s Bravia TV, Cyber-shot camera and Play Station range.
Sony launched its Play Station PSP 3 in January.
According to the agency, Vietnam’s consumer electronics market is estimated to be worth US$4.4 billion in 2010 and expected to increase to $6.8 billion by 2014. The sector includes computing devices, mobile handsets and video, audio and gaming products.
Sony launched its Play Station PSP 3 in January.
According to the agency, Vietnam’s consumer electronics market is estimated to be worth US$4.4 billion in 2010 and expected to increase to $6.8 billion by 2014. The sector includes computing devices, mobile handsets and video, audio and gaming products.
Separately, Sony has reportedly called a creative review for its Handycam account in Malaysia, inviting a mix of local and international agencies to pitch for the business.
Last month, Sony Handycam handed its mainland China creative account for a branding project to M&C Saatchi China following a competitive three-way pitch.
