The account is worth about 20 million baht (US$500,000) for the six months to the end of the year, according to vice-chairman of the Ogilvy group in Thailand, Witawat Jayapani.
Ogilvy plans to launch a brand campaign for the fruit tea late in the third quarter of the year, both above- and below-the-line. Ads would be on traditional print and television media, and also on "non-traditional" media, Witawat said.
The Thai brand, which launched last September, aims to capture a 100 million baht (US$2.5 million) slice of the estimated 800 million baht market in its first year.
Malee expects the fruit tea market to grow to one billion baht next year as health conscious Thais look for alternatives to carbonated drinks.
