O&M dominates outdoor awards with 16 prizes
<p>HONG KONG: Ogilvy & Mather swept the 2001 Asian Outdoor Advertising </p><p>Awards, scooping up a total of 16 accolades, including the 'Best of the </p><p>Best' trophy for a billboard execution for The Economist, titled "Ignore </p><p>Obstacles". </p><p><BR><BR> </p><p>Leo Burnett and BBDO placed a distant second and third, with seven and </p><p>four prizes respectively. </p><p><BR><BR> </p><p>While praising standards, the judges said they were intentionally tough </p><p>as there was still room for improvement. According to the judges, a </p><p>number of entries looked like newspaper or magazine ads, which had been </p><p>turned into posters and billboards. "Some of the entries didn't take </p><p>full advantage of the outdoor medium," D'Arcy Hong Kong ECD Marc Lucas </p><p>said. </p><p><BR><BR> </p>