O&M dominates outdoor awards with 16 prizes

<p>HONG KONG: Ogilvy & Mather swept the 2001 Asian Outdoor Advertising </p><p>Awards, scooping up a total of 16 accolades, including the 'Best of the </p><p>Best' trophy for a billboard execution for The Economist, titled "Ignore </p><p>Obstacles". </p><p><BR><BR> </p><p>Leo Burnett and BBDO placed a distant second and third, with seven and </p><p>four prizes respectively. </p><p><BR><BR> </p><p>While praising standards, the judges said they were intentionally tough </p><p>as there was still room for improvement. According to the judges, a </p><p>number of entries looked like newspaper or magazine ads, which had been </p><p>turned into posters and billboards. "Some of the entries didn't take </p><p>full advantage of the outdoor medium," D'Arcy Hong Kong ECD Marc Lucas </p><p>said. </p><p><BR><BR> </p>

by | 09/14/2001

HONG KONG: Ogilvy & Mather swept the 2001 Asian Outdoor Advertising

Awards, scooping up a total of 16 accolades, including the 'Best of the

Best' trophy for a billboard execution for The Economist, titled "Ignore

Obstacles".

Leo Burnett and BBDO placed a distant second and third, with seven and

four prizes respectively.

While praising standards, the judges said they were intentionally tough

as there was still room for improvement. According to the judges, a

number of entries looked like newspaper or magazine ads, which had been

turned into posters and billboards. "Some of the entries didn't take

full advantage of the outdoor medium," D'Arcy Hong Kong ECD Marc Lucas

said.