The work is aimed at Koreans in their twenties. The camera’s Beauty Mode function is designed to retouch the subject’s face by enlarging the eyes and making the skin appear fairer.
Credits:
Project Olympus Mju 'Beautiful DNA'
Credits:
Project Olympus Mju 'Beautiful DNA'
Client Olympus
Creative agency Diamond Ogilvy
Executive creative director Jean Paul Lee
Art directors Sungmin Chang, Bongkyo Chung
Copywriters Jieun Kang, Jaehoon Shin
Production house Production Sonyun
Exposure Television, mobile, online
Creative agency Diamond Ogilvy
Executive creative director Jean Paul Lee
Art directors Sungmin Chang, Bongkyo Chung
Copywriters Jieun Kang, Jaehoon Shin
Production house Production Sonyun
Exposure Television, mobile, online
