The brand has benefited from a tight focus on a few excellent athletes.
The track and field events have brought visitors flocking to the Olympic Green sponsors area. We sent a reporter down to rate the brands involved - find out his verdict here
The track and field events have brought visitors flocking to the Olympic Green sponsors area. We sent a reporter down to rate the brands involved - find out his verdict here
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In a further sign that this has been a very digital Olympics, China Mobile has reported eight million visitors to its ‘Handheld Olympics’ WAP service. It also reported one million users for its mobile TV coverage of the Games.
Meanwhile, new research from Synovate has found that, of the five Fuwas (Olympic mascots), the red one (Huanhuan) has proved the most popular with Chinese consumers, with 36 per cent expressing a preference for it.
And with just a few days to go in the Games, Nike is out in front in our table of brand medal performance.
In a further sign that this has been a very digital Olympics, China Mobile has reported eight million visitors to its ‘Handheld Olympics’ WAP service. It also reported one million users for its mobile TV coverage of the Games.
Meanwhile, new research from Synovate has found that, of the five Fuwas (Olympic mascots), the red one (Huanhuan) has proved the most popular with Chinese consumers, with 36 per cent expressing a preference for it.
And with just a few days to go in the Games, Nike is out in front in our table of brand medal performance.
