The results show that 55 per cent of respondents failed to make the connection, despite increasing activity from major brands. Among those who could name a sponsor unaided, Coca-Cola emerged as the leading player with 22 per cent of the vote, with Visa and UPS second and third with 17 and 16 per cent respectively.
According to Pauline Chu, GM of Carat Hong Kong, the trio have emerged as the leading brands on the back of a strategy which has seen them launch their activation early.
