According to sources, at least three of the IOC’s top-tier sponsors, which include the likes of Coca-Cola, Johnson & Johnson, GE and Anheuser-Busch, are discussing the possibility of a joint response.
This follows director Steven Spielberg admitting he was considering his position as artistic advisor to the Games, following pressure from an NGO. Sponsors have been wary of entering the fray, due to concerns over business interests in China.
The news comes as Samsung pitches its Olympics sponsorship PR brief in China. Agencies such as global AOR Edelman and Ogilvy agency H-Line are believed to be involved.
