The campaign focuses on the paper packaged Oishi drinks, which teens can carry around easily and incorporate into activities. The creative concept revolves around Thai teens who love to take photos of themselves and posting them online.
In the ad, two teenagers use Oishi to enhance the “cuteness” of photos.
The campaign will run until August.
Credits:
Project Oishi UHT Campaign 2009
Client Oishi Group Public Company Limited
Creative agency Y&R Thailand
Executive creative director Trong Tantivejakul
Art director Jirasak Tungkanopas
Copywriter Katesuda Yimcharoen
Account management & strategic planners Tida Vibulvanich, Rattanawadee Lertviriyavanich, Kanang Wichitsakonkit, Darunrat Vasanachitt, Patcharin Tanchaiekkul
Producer Kamonthip Pa-obthong
Production house Matching Studio
Director Taveepon Teerawichitchainan
Media agency MEC
Media planner Kanokwan Luckcom
Exposure Television, print, radio, online
