"The objective is to create awareness that Oishi Green tea is good for health, and to stimulate both trial and repeat purchase,"said Tida Vibulvanich, group account director, Y&R Thailand.
Targeting 15- to 39-year-olds, the 45-second TVC titled 'River' is based on the true story of Japanese twins Kin Narita and Gin Kanie, who set a record in 1999 as the world's oldest twins at the age of 107. Their longevity is attributed partially to the daily consumption of green tea.
"It is the first Japanese cartoon TVC in Thailand,"said Tida. "As Oishi leads the green tea market, we are activating consumers with the message that green tea is good for their health. The Japanese cartoon will also strengthen the brand's personality as energetic, fun and healthy."
The TV commercial is supported by an integrated campaign, comprising print, bus-body posters, events and radio.
