Ogilvy's 21st-century update of founder's advertising wisdom

SHANGHAI - On day two of the Asian Marketing Effectiveness Festival this morning, Ogilvy & Mather's global effectiveness director Tim Broadbent and China chief creative officer Graham Fink distilled the 1909-word long, 38-point treatise written by David Ogilvy four decades ago into tips that are still relevant today.

by Jenny Chan 陳詠欣