Media News
Emily Tan
May 23, 2013

OgilvyOne's Susana Tsui is PHD's new APAC CEO

ASIA-PACIFIC - Susana Tsui will join PHD as its new Asia-Pacific CEO, taking over from Cheuk Chiang, who has been promoted to the role of CEO for Omnicom Media Group Asia-Pacific starting 3 June.

Susana Tsui
Susana Tsui

Tsui starts her new job at PHD on 5 August, reporting to Chiang, and will be based at PHD's regional headquarters in Singapore.

As reported Monday, Tsui left OgilvyOne, where she was the regional vice-president, focusing on mergers & acquisitions, partnerships, new business models, digital and emerging markets. 

Tsui was selected thanks to her "diverse set of skills" that will help the media network continue to "differentiate its service offering in the market," Chiang said.

Tsui's appointment completes the restructuring of OMG's management team.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

‘Just tone deaf’—Nike’s marathon campaign backlash

5 ‘Just tone deaf’—Nike’s marathon campaign backlash

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

6 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

7 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

8 Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO

9 Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

10 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Related Articles

PHD's Susana Tsui to join DAN as China CEO
Jan 22, 2018
Matthew Miller

PHD's Susana Tsui to join DAN as China CEO

PHD appoints Eileen Ooi as APAC CEO
Sep 10, 2024
Nikita Mishra

PHD appoints Eileen Ooi as APAC CEO

Agency Report Card 2024: PHD
The Information
Apr 3, 2025
Staff Reporters

Agency Report Card 2024: PHD

My new job so far: Susana Tsui
Sep 6, 2018
Robert Sawatzky

My new job so far: Susana Tsui

Just Published

Google cuts 200 jobs in a core business unit
18 hours ago
Staff Reporters

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

Why sports marketing should lean into intimate, culture-driven experiences
20 hours ago
Kawita Noramung

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

Is AI financially beneficial for agencies?
The Knowledge
20 hours ago
Jessica Heygate

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

How Want Want cracked Japan’s competitive confectionary market
21 hours ago
Minnie Wang

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.