OgilvyOne names regional creative leadership

HONG KONG - OgilvyOne Asia has hired Natalie Lam (pictured) of R/GA New York and Mark Taylor of OgilvyOne Singapore as the agency's regional creative directors.

Lam, who has worked on campaigns for Nike ID and Nike+ in New York, is charged with predominantly overseeing accounts in China and throughout the region. She replaces Dirk Eschenbacher, who departed the post a year ago, and will be based in Beijing.

Taylor, meanwhile, has worked for the agency for more than two years to help bolster the Singapore office’s digital offerings. He will be based in Singapore and his expanded duties include overseeing digital campaigns across Asia-Pacific.

Both Lam and Taylor assume their new positions this month.