Sigurdsson, who will take a leading role on the agency’s digital accounts, has also been tasked with overseeing its full roster of clients.
“He will be working not only with the digital team, but with all account teams to help excite our clients about the opportunities available to them in the digital space,” said Rach.
Prior to joining DraftFCB, Sigurdsson also worked at Gartner as an industry analyst and on the client side with Ericsson China.
