OgilvyOne HK wins Interhealthtechnology

<p>OgilvyOne Hong Kong has been appointed by Interhealthtechnology, a </p><p>division of major pharmaceutical distributor Zuellig Pharma, for a </p><p>360-degree brand building campaign across six markets (Hong Kong, </p><p>Philippines, Malaysia, Singapore, Korea and Taiwan). </p><p><BR><BR> </p><p>OgilvyOne Hong Kong MD Chris Riley said the agency would help the client </p><p>develop Asia's first major online pharmaceutical procurement </p><p>offering. </p><p><BR><BR> </p><p>OgilvyOne's first task is to launch AsiaRx, an online pharmaceutical </p><p>marketplace, in four markets. </p><p><BR><BR> </p><p>In preparation for the launch, OgilvyOne is carrying out market research </p><p>as the backbone of AsiaRx's brand positioning and customer value </p><p>proposition. </p><p><BR><BR> </p><p>Ogilvy's planning team, OgilvyAsiaNet and MindShare are also involved. </p><p><BR><BR> </p>